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BICES 2021 Media Symposium was Successfully Held in Beijing

2021-04-26

On the morning of March 16, 2021, the 16th China Beijing International Construction Machinery, Building Material Machines and Mining Machines Exhibition & Seminar (BICES 2021) Media Symposium was held in China Construction Machinery Association (CCMA). More than 40 people from the organizers and industry media attended the meeting, including the main leaders were: the President of CCMA, Mr. Su Zimeng, the Secretary General of CCMA and Chairman of Beijing Asiamachine International Convention & Exhibition Ltd. (BAICE), Mr. Wu Peiguo, the Deputy Secretary General of CCMA and General Manager of BAICE, Mr. Lv Ying, the Deputy Secretary General of CCMA, Ms. Yin Xiaoli, General Manager of China Construction Machinery Co., Ltd. (CNCMC), Mr. Li Jin, Vice President of China Council for the Promotion of International Trade-Machinery Sub-Council (CCPIT-MSC), Mr Wang Shoubo.

Mr. Lv Ying presided over the symposium

Mr. Su Zimeng made a keynote speech on the theme of "Construction Machinery Industry Development Situation and the Current Main Works"

Su Zimeng pointed out that today's meeting is of special significance under this encouraging and progressive new situation: China construction machinery industry has achieved a perfect conclusion of the "Thirteenth Five-Year Plan", the industry's sales revenue and product sales have grown rapidly, and the industrial scale of the industry has grown from 457 billion yuan at the end of the "Twelfth Five-Year Plan" (2015) to more than 700 billion yuan in 2020, but in general, there are still weak links in the foundation capacity of the industry, the modernization level of the industry chain needs to be further improved, and the reliability and durability of some products need to be further enhanced. 2021 started well for the industry, and is expected to maintain a steady growth throughout the year. According to the CCMA's statistics, as the "14th Five-Year Plan" of the opening year, the industry's key enterprises of main product sales from January to February this year got off to a flying start, all kinds of product sales have achieved steady growth.

China construction machinery industry will face good development opportunities during the "14th Five-Year Plan" period, and the implementation of a series of important initiatives proposed in The 14th Five-Year Plan and the Outline of Long Term Goals for 2035 for National Economic and Social Development of China (hereinafter referred to as "Outline") will bring a broader space for innovative development of the construction machinery industry. From the analysis of market demand, the development strategy, target tasks, major projects and key projects proposed in the Outline will continue to enhance the market demand for construction machinery, especially the infrastructure construction, regional development layout, urban and rural construction and livelihood protection projects, etc., all need the participation of construction machinery manufacturers, which is also an important driving force of sustained growth for the future of China construction machinery market.

Su Zimeng finally introduced the current main works of the industry: in-depth study and fully implementation of the important speeches of Xi Jinping and the spirit of the two sessions; give full play to the advantages of the industry, accelerate the development and application of advanced construction machinery, and promote the innovation and development of the industry; Correctly grasp the development situation of the construction machinery industry in 2021, and do a good job in the industry; timely release and organize the implementation of the "14th Five-Year" development plan for the construction machinery industry; Hold BICES 2021 grandly to give full play to the unique industry advantages of Beijing BICES in regional advantages, brand advantages, exhibition advantages and organizer advantages, to provide service and platform for enterprises to open up markets, enhance their brands and communicate with users!

Mr. Wu Peiguo delivered a keynote speech on "Together in BICES 2021 Industrial Event”

Wu Peiguo said that the preparatory work for BICES 2021 will enter a full-fledged phase based on the achievements achieved in the previous stage. The overall environment for the exhibition is believed to be more favorable with the Chinese government's excellent preventive and control initiatives against the COVID-19 and the gradual vaccination.

Wu Peiguo then introduced the preparatory work of BICES 2021: due to the recognition of BICES brand, as well as the good expectation of the epidemic, exhibitors are currently registering enthusiastically, and both the number and the area are significantly more than the same period last year; The thirteen exhibition areas have been formed basically; Visitor organization is in full swing, and the planned direct invitations to user units include large engineering contractors, construction units, leasing companies, engineering companies and other construction machinery owners and users of more than 20,000 people, especially the general contracting enterprises with special qualifications; Authoritative activities during the exhibition are under preparation, we will hold more than one hundred conferences, forums, live interactive experience and other special activities during BICES 2021, also many major media involved in the organization of the same period of meetings and activities; The exhibition operation services will also be greatly enhanced, with more efficient and attentive service solutions implemented in the exhibition area, such as visitor guidance, venue security, traffic and logistics, and catering services, etc; We will also pay close attention to the policies and requirements on epidemic prevention from the government and exhibition industry, and make contingency plans accordingly; BICES 2021 also has new expansions and enhancements in terms of activities, publicity channels, publicity content and publicity density: various forms of publicity and promotion activities about BICES 2021 have been held successively; publicity channels have been increased and released exhibition information through the association's members and key exhibitors’ websites, Wechat etc; three columns of BICES were created, they are series of special reports, exhibitor style and small classroom.

Wu Peiguo said the media, especially the industry media is an important part of the industry, also is an important power to promote the development of the industry, I hope the media in the future to promote the high-quality development of the construction machinery industry continue to play a good positive energy, to give more input in expanding the influence of the BICES brand exhibition.

Wang Shoubo spoke at the symposium

Wang Shoubo pointed out that President Su Zimeng and Secretary General Wu Peiguo's introduction about national policies, industry development and preparations for BICES 2021 is very encouraging and gives us confidence to run BICES 2021 well. CCPIT-MSC has visited many provincial and municipal units of the trade promotion system and the department of commerce to expand the publicity and influence of BICES, fully understand the subsidy policy of the local authorities for domestic exhibitions, and strive to reduce the pressure for enterprises to participate in BICES and strive to facilitate cooperation, and some local business offices considering the introduction of corresponding subsidy policies for enterprises to participate in domestic exhibitions. Under the current situation of good prevention and control of the epidemic, we hope to promote more enterprises and users to exhibit and visit with confidence through our media friends’ in-depth and extensive publicity, also we expect better suggestions of media to improve the effect of exhibiting.

Li Jin spoke at the symposium

Li Jin said as one of the organizers of BICES, CNCMC has been contributing wisdom and strength to BICES for more than 30 years, especially for BICES 2021 set up an exhibition task force under the leadership of the organizing committee, to provide more services for the success of BICES 2021. At the same time, as the secretariat of SME Service Committee under the leadership of CCMA, since its establishment last year, we have conducted in-depth research on the development and growth of SMEs, visited typical SMEs of the industry, and accumulated a lot of experience worth learning and promoting in the integrated development of large and medium-sized enterprises advocated by the state. We are also planning to showcase more emerging enterprises through BICES and provide a bigger stage for them, and jointly dedicate a wonderful and grand construction machinery industry exhibition.

Media representatives spoke up actively at the symposium: